The mobile app development industry is evolving in an unprecedented way. The mobile app market is very close to reaching $407.31 billion by 2026. With all the potential revenue comes massive responsibility to adapt to changing market standards.
In case you are wondering how to make the best use of these emerging technologies, you can get assistance from mobile app development companies in uk and other locations.
Whether you are a developer or business owner, it’s important to keep up with the latest trends to better serve your customers and increase the ROI. Without incorporating these trends into your mobile app, it might become obsolete.
So, on that note, here are a few trends that will dominate the mobile app development industry in 2023 and beyond.
Top mobile app development trends that will rule 2023
While a lot of new trends in mobile app development are emerging this year, here are the top five mobile app development trends that we picked after thorough research.
Beacon Technology
Beacon Technology is a location-based technology that uses a smartphone’s Bluetooth to identify the proximity of a user to a store, museum, or other such locations. The beacons in the location send signals that trigger the app to be opened on the user’s phone. It can enable users to order food within a hotel or shop from a store.
Beacon apps have the potential to overhaul the retail industry and make it more profitable. They can help improve customer experience by providing personalized shopping experiences at the users’ fingertips. Customers are not required to wait for a salesperson to answer their queries.
According to Statista, the beacon technology market is expected to reach $56.6 billion by 2026, at a CAGR of 59.8%. That’s ten times higher than the $519.6 million worth from 2016.
Metaverse
The concept of metaverse has been gaining traction over the past few years. Metaverse is a shared, immersive, 3D virtual space where humans experience life in ways they could not in the physical world. The metaverse market size in terms of revenue is expected to reach $426 billion by 2026 from $62 billion in 2022, at a CAGR of 47.2%.
In 2023, we are likely to see a rise in the metaverse-like experiences within individual apps or through upcoming super app ecosystems. This will allow users to move between different app experiences without any hassle and access a number of services through a single platform.
Major players in the metaverse space like Roblox, Meta, and Microsoft are all working towards the reimagination of social media apps that offer a virtual world where users can interact, meet, and participate in activities together. While metaverse is still in its nascent stage, it is expected to become a mainstream technology in the coming years.
Augmented reality and virtual reality
Augmented reality will continue trending upward in 2023. Mobile apps can use AR features for a wide variety of use cases. Pokemon Go paved the way for AR in mobile gaming. But today, the applications for AR are not just limited to gaming apps.
L’Oreal Paris has been experimenting with AR for their Style My Hair app. The app uses AR technology to let users try on different hair colors and styles. Even Google Maps rolled out a Live View feature where users can see turn-by-turn directions on real-world imagery in real-time. While these were a few real-time examples, there are plenty of other ways that AR can be used.
For instance, workforce apps can utilize AR-based training programs to help new employees learn. Content creators can also make use of AR to enhance their videos and images.
Virtual reality is also shaking things up in the mobile app development industry, especially when it comes to gaming. VR technology can connect with apps, smartphones, and wearables to enhance the gaming experience.
Touchless UI
One of the emerging trends in mobile app development is the touchless UI offered to the application users. According to a forecast by Gartner, over 50% of all business apps will include at least one type of touchless experience by the end of 2023.
Signing in or identifying users via biometrics is one of the popular examples of touchless UI. Finance or payment apps also ask users to validate their identity using biometrics.
Another latest mobile app trend in UI is gesture control. Users can use gestures to control or navigate apps by simply moving their head or screen. In the coming time, mobile apps will be able to track eye movements to help with scrolling.
Predictive analytics
Enterprises have been using predictive analytics in mobile apps for quite some time now. For instance, Netflix uses this technology to recommend movies and TV shows based on users’ watching habits and past preferences. Amazon also uses predictive analytics to suggest products to customers. This year, we will see predictive analytics going more mainstream.
The predictive analytics market is expected to reach $28.1 billion by 2026 at a CAGR of 21.7%. It was valued at $10.5 billion in 2021.
Here are the two areas where predictive analytics will be most useful:
- For optimizing the development process – Enterprises can process the data gathered from developers to discover issues before they occur and improve the quality of their mobile apps.
- Improving the user experience – Businesses can use data to predict user behavior and offer personalized recommendations.
As a result, we can significantly reduce the development cost and time while keeping the quality excellent and focusing more on delivering innovations.
Conclusion
On the whole, 2023 will be an exciting year for the new technology trends in mobile app development. From touchless UI to predictive analytics, all these technologies will play a major role in shaping the future of mobile apps.
The experts will guide you through the entire process and help you develop an app while integrating the latest technologies.
