For most businesses, incorporating new technology is a challenge. But in today’s fast-paced world, it is important to remain up to date on the latest digital trends. One way that you can stay relevant and boost your business is by hiring mobile app developers who can create customized mobile apps for your company.
Mobile apps can help you attract new customers and retain a loyal consumer base. An app developer can help you create a powerful, user-friendly application that can yield a lot of benefits.
Before diving into what a mobile developer can do for you, it is important to understand their role.
What Role Does a Mobile App Developer Have?
Mobile app developers are software professionals who create applications for smartphones and many mobile devices. They can also create mobile versions of computer or web-based services.
These mobile applications can automate business operations, track workflow, and improve overall efficiency. Many mobile app developers work for companies full-time or on a contractual basis.
The global app economy is projected to generate more than $935 billion in revenue by 2023. That’s why your business needs to have a mobile app. In this digital age, not having a mobile application can mean losing out on a huge share of potential customers.
You might still have doubts about the need to hire mobile app developers to boost your business. That’s why we have listed the benefits of hiring a developer for your company. Let’s take a look.
The 8 Advantages of Hiring a Mobile App Developer
Hiring a developer can indirectly increase your sales and revenue. Here are some of the reasons why:
1. To Promote Your Business
Developers can create a dedicated app to help you promote your services, product, and business efficiently. You can use the app to share news about new launches and offers. The application will act as a promotional platform to help you to create a buzz around your business.
Companies such as IKEA, Starbucks, and Nike leveraged their mobile apps to promote their brand, which increased revenue, improved customer purchasing power and introduced more user-generated content. Similarly, mobile app developers can help you create a branded app that can boost your sales and revenue.
2. For Customer Convenience
People spend 90% of their time on their mobile using apps. Some of the reasons include convenience, ease of use, and faster loading speed. Mobile app developers will help you create an app that lets your customers know that you care about their comfort.
3. To Interact With Consumers
A mobile app developer can create an application to help you connect with your customers and offer them better business value. Modern consumers love providing feedback about products and services, and this can be streamlined through the app.
Businesses can use this feedback to make tweaks to their services and show customers that they are truly listening.
4. To Build Loyalty
A good way to cultivate loyalty with your consumers is by offering them reward points when they use your app. Those points can then be redeemed for more services. This will encourage users to try the app more frequently. App loyalty programs can encourage repeat visitors, lead to deeper engagement, and, eventually, a higher return on investment (ROI).
A great mobile developer will share a list of ideas and suggestions to create the most engaging application for your business.
5. Cultivate Your Business Reputation
With an increasing focus on digitization, news spreads like wildfire on social channels. Mobile apps can help you control and curate your reputation easily.
You can directly address customer issues before they post damaging reviews. Positive reviews can attract more customers.
6. Offer Unique Customer Experiences
Mobile app developers can help you transform your mobile app into a creative space for customers. Nowadays, businesses are providing Virtual Reality (VR) and Augmented Reality (AR) experiences within mobile apps.
Businesses can create 3D versions of products and physical settings so that customers can personally experience their services. For example, for a real estate business, customers can get access to 3D versions of houses to have a better understanding of the place they want to buy or rent.
Developers may also suggest incorporating Artificial Intelligence (AI) to answer customer queries, provide details of new products, and suggest services they might enjoy.
7. Connect With a New Audience
A mobile app can improve your reach and help you connect with new audiences, especially youth. The younger generation spends 10% more time on non-gaming apps than older people. You can market to younger audiences and engage them with rewards, offers, and interesting updates.
8. Around-the-Clock Support and Maintenance
Dedicated mobile app developers will go beyond simply designing and developing the app. They can provide specialized support for implementing updates, installing security software, post-launch services, and taking care of bugs. They can also educate your staff about the best way to use the mobile app.
Now that you understand the value of having a mobile app developer for your business, you can kickstart the recruitment process. To help you get started, here are a few steps for hiring mobile app developers.
How to Hire Mobile App Developers?
Hiring any available mobile app developer might seem like a great idea at first. But your business deserves the best. Follow these steps to find the best app developer to suit your needs:
Step 1: Create a List of Technical Requirements
Before looking for a developer, make a note of which programming languages your app would require, such as Java, C++, or Python. Understanding the salary buckets for expert developers can help you shortlist the best countries to outsource from.
This set of criteria will help you narrow down the kind of mobile app developer you need.
Step 2: Make a Budget
The best way to settle on a budget is to understand your app requirements. You need to decide if the app platform will be for Android or iOS. Another factor is whether the mobile app developer should be a freelancer or part of an app development firm.
These criteria can help you settle on a budget without compromising on your project concept, quality, and app design.
Step 3: Read Reviews/References
You can hire a mobile app developer after understanding the kind of work that they do. It is important to know if they have created applications similar to what you have in mind.
Take time to read reviews left by their customers or email the developer asking them for previous references. Customer satisfaction is a good predictor of the quality of their work.
Step 4: Set Clear Goals
In the first few conversations that you have, make sure that you clarify the role and requirements for the developer. This will help accelerate the app development process and lead to better communication.
You can also have an expert sit in during the interview process to help ask the right questions.
Step 5: Understand How They Fit In Your Team
A good mobile app developer will be a good cultural fit for your team. They will be able to communicate with all stakeholders and share the values of your company. While working on creating your mobile app, they should be able to manage any conflicts and collaborate effectively with all teams.
Let’s Summarize
Hiring mobile app developers can be the significant boost that your business needs. This is because customized mobile app development can bring in new customers, connect with existing consumers, and provide a space for your business to grow and develop.
A great mobile app developer can understand your company’s needs and transform your vision into a creative mobile app.
