There’s no question that social media can be a powerful and cost-effective tool for marketing your nutrition coaching business. But, between creating and publishing content, monitoring mentions, engaging your audience and managing your presence across the different platforms, social media marketing can also be stressful, exhausting and extremely time-consuming.
While you have the option of hiring a social media manager, delegating all the above tasks and sparing yourself all that hassle, your budget may not allow it sometimes, especially if you are a small business owner.
Fortunately, there are some techniques that you can use to simplify your social media marketing and get more done with less effort, without sacrificing results. Here are five tips and tricks to simplify your social media marketing.
Work With a Few Platforms
From Facebook to Twitter, Instagram to TikTok, and Snapchat to Pinterest, there’s no shortage of social media sites out there. And, with these different platforms adding new features and updates almost every month, you may be tempted to be present everywhere.
But, trying to establish and maintain a presence on all the different social media platforms out there isn’t recommended. You will end up burning yourself out if you attempt to do so and you will have nothing to show for it.
Instead, it will be advisable to select two to three platforms and focus on them. With this approach, you will save time and energy while getting maximum returns from your investment.
So, how do you choose the platforms to focus on? You should consider your audience, your goals, your competitors, and your available resources. From there, you can then select the platforms to focus on.
Use Scheduling Tools
Publishing content on social media manually can be tedious, laborious and highly time-consuming, even when you are working with only a few platforms. You have to log into one platform, edit the post and then hit the post button. You then have to repeat the same entire process on the next platform.
The good news is that there’s a simpler way of publishing social media content. And this comes in the form of a content scheduler. As its name suggests, a content scheduler or a social media scheduling tool will automatically publish your selected content across all your social media channels.
You simply need to log into the content scheduler, create the content you want to publish, select the channels and choose the dates. The tool will then publish the content on the selected platforms and selected dates automatically.
As you can see, using such a tool can make your social media marketing much easier and less time-consuming. And the good news is that you will only be spending as little as 10 minutes of your day to schedule the content.
Consider Social Media Templates
Publishing visually-appealing content is key to a successful social media marketing strategy. However, creating such content remains one of the most time-consuming, challenging and tedious tasks, especially for individuals without a background in graphics design.
Fortunately, there’s a simpler way of creating stunning social media graphics, even if you don’t have a graphics design background – using social media templates. Social media templates, usually available in bundles, come prefilled with amazing images and text. You only need to make a few edits to the elements in the graphic and you will end up with stunning social media graphics.
By using templates, you will save valuable time and effort when it comes to creating visual social media content. Also, they will help you to maintain a consistent brand aesthetic across all your socials, while giving your nutrition coaching brand a polished, professional look.
Re-use Existing Content
As we’ve pointed out above, creating great social media content is both time-consuming and hard. The problem is that you have to publish content regularly and consistently if you want to remain on top of your audience’s mind and stay ahead of the competition.
But, you don’t always have to create content from scratch or always come up with fresh ideas. Instead, you can simply reuse what you already have. Re-using existing content will save you both energy and time.
So, if you have a particular piece of content that performed really well, you can change its format and publish it on your socials. For instance, you can create an Instagram carousel out of your YourTube videos, convert an article into several short videos for Facebook or Twitter threads or convert Tweets into Instagram Stories.
Install Chatbots
Responding to every single message that comes in on the social media pages of your food coaching business can be draining and time-consuming. But again, you can’t afford to ignore these messages.
So, how can you stay on top of all your social media messages without spending too much of your time and effort? Well, there is a way to make things easier for you. And, this is by using chatbots.
A chatbot will answer the majority of the most frequently asked questions. This way, you will be able to answer the majority of the questions instantly, without even having to log into your social media accounts. You can then take over the chat later on to answer the complicated questions.
Summary
Social media marketing is not easy. But as you can see, there are dozens of strategies and tools to make things easier. If you are looking to simplify your social media marketing, you just need to choose any of the methods and tools that we’ve highlighted here and you will be well on your way.
