Product photography is an essential part of promoting your products online. Your product photos are the first impression potential customers will have of your products, so it’s crucial to make sure they look as professional and appealing as possible. We asked a media production company in Bangkok for their 10 pro tips for taking picture-perfect product photos, and here they are:
1. Use a clean, neutral background
A white or light gray background will make your product stand out and look more professional. Avoid busy or distracting backgrounds.
2. Use natural light
Natural light is the most flattering and will give your products a more realistic look. Shoot near a large window to take advantage of natural light, which is often more flattering and easier to work with than artificial light sources. Make sure to diffuse direct sunlight using a white curtain or a diffusion panel to prevent harsh shadows.
3. Use a tripod or stable surface
A steady camera will prevent blurry images and ensure your product is in focus. Even the steadiest hands can introduce slight movement or camera shake, leading to blurry images. A tripod or stabilizer helps eliminate this issue, ensuring crisp and sharp photographs.
4. Shoot from different angles
Show off your product from multiple angles to give customers a better idea of what it looks like. For example, if you’re photographing a vase with an unusual shape, take photos from multiple angles to show how the shape changes.
5. Highlight unique features
If your product has unique features or details, make sure to capture them in your photos. Let’s say you’re selling a leather handbag with a unique design on the flap. To highlight this unique feature, you could take a close-up shot of the flap with the design, using natural light to bring out the texture of the leather. You could also take a photo of the handbag from the side, showing how the flap adds depth and interest to the overall design.
6. Use props sparingly
Props can add interest to your photos, but use them sparingly and make sure they don’t distract from your product.
7. Edit your photos
Use free or affordable photo editing software like GIMP or Lightroom to enhance your images. Adjust brightness, contrast, saturation, and sharpness, and remove any blemishes or distractions to create polished and professional product photos. Don’t overdo it though – your product photos should look natural and realistic.
8. Size your photos correctly
Make sure your photos are the correct size for your website or social media platform. Large photos can slow down your website and make it harder for customers to view your products.
9. Be consistent
Use the same style and background for all your product photos to create a cohesive look.
10. Test and optimize
Experiment with different angles, lighting, and backgrounds to see what works best for your products. Keep track of which photos get the most engagement and adjust accordingly.
Should you hire a professional photographer?
By following these 10 pro tips, you’ll be well on your way to taking picture-perfect product photos that will help your products stand out online. Of course, taking product photos can be time-consuming, especially if you’re not familiar with photography. By hiring a professional for your product photography, you can free up your time to focus on other aspects of your business, such as marketing and sales. Professional photographers have the skills, experience, and equipment to produce high-quality images that showcase your products in the best possible way.
