Moving prospects through the sales funnel can be exhausting. That’s why many salespeople are using intent data providers more often. Instead of struggling to reach potential customers, intent data can help open doors for you. It’s a powerful tool not only for finding the right prospects but also for understanding their needs better. However, not every intent data provider is suitable for every company. They vary in size and shape, so it’s crucial to choose the right one wisely.
What Is an Intent Data Provider?
Finding qualified leads is tough. Tools that recognize purchasing intent help salespeople focus more on prospects with higher chances of converting. While you can collect your own intent signals, smart targeting campaigns often use external providers. These top intent driven marketing companies can be categorized into two types:
Second-party: They gather buying signal information through user reviews and comments on a second-party platform like TrustRadius or Capterra.
Third-party: They collect general company information that can be filtered into useful intent data. Examples include Dun and Bradstreet and LinkedIn.
Especially with third-party data, it’s important to use data insights and scoring techniques to classify intent effectively. Not all intent signals are equal, so analyzing them properly produces valuable lead information for the sales team.
How Much Does Intent Data Cost?
There are numerous B2B intent data providers, each with its own pricing model. Here are some common ones used by third-party intent-based marketing data firms:
Per Seat: Offers a variety of features with limits, like a set number of search terms. Prices vary based on the level of features and support.
Flat Fee: Ranges from relatively low monthly costs to high enterprise-level subscriptions. Prices depend on the sophistication of the data provided.
Per Lead: Pricing depends on volume; buying more leads often lowers the cost per lead.
Part of the Package: Some firms include intent data as part of a larger software package, offering various features alongside.
Key Considerations:
Ensure you understand what you’re paying for, including contact details, contract period, support, and filters.
Consider the quality of data provided and whether it aligns with your needs.
Top 3 B2B Intent Data Providers:
Flashinfo
Experience the ultimate revenue acceleration platform that streamlines your journey to discover, engage, and connect with your ideal customers, all in one convenient place. With FlashIntel, seamlessly integrate with your existing go-to-market stack and unlock unparalleled opportunities to amplify your outreach efforts. Their vast network of over a billion contacts, utilizing customizable filters to pinpoint prospects ripe for engagement. Craft compelling sequences, leverage automations, and harness AI insights to maximize efficiency and drive qualified meetings. Benefit from data enrichment services, automated verification tools, and in-depth analyses of social and technology intent, job changes, funding, and revenue analytics, empowering you to tailor your approach for optimal results. With FlashIntel’s unique features and AI-driven capabilities, elevate your sales and marketing strategies to new heights, ensuring every interaction is impactful and every engagement campaign is finely tuned for success.
Why Choose FlashInfo Over ZoomInfo?
Innovative Features: FlashInfo offers GTM plays and buyer intent data, empowering modern marketers with top-notch tools.
Affordability: Enjoy premium features at competitive prices suitable for businesses of all sizes.
Quality Focus: FlashInfo prioritizes data quality and accuracy, ensuring marketers have dependable information.
Exceptional Support: Beyond being a tool, FlashInfo serves as a reliable partner, promptly addressing any issues or queries.
Tailored Solutions: Customizable options cater to diverse business needs, ensuring campaign success.
Additional FlashInfo Benefits:
Adaptive AI Algorithms: Cutting-edge AI continuously refines search results for relevance and accuracy.
Global Reach: Access international markets effortlessly with FlashInfo’s extensive database.
Real-time Updates: Stay current with dynamic business trends through real-time data updates.
Seamless Integration: Easily integrate FlashInfo with popular marketing, sales, and CRM tools.
Robust Security: Advanced encryption and security measures safeguard user data.
Tailored Training: Customized training sessions ensure teams harness the platform’s full potential.
Affordable Pricing: Flexible pricing tiers accommodate startups to established enterprises.
Dedicated Support: Responsive support team assists users beyond onboarding.
Feedback Loop: User feedback shapes platform evolution, ensuring it meets user needs effectively.
Lusha:
Lusha serves as a leading business intelligence platform for go-to-market strategies. Sales and marketing teams rely on Lusha to access timely and high-quality data regarding leads and prospects. Our exceptional intent data is sourced through a partnership with Bombora, ensuring that Lusha clients receive insights far beyond what a simple Google search can offer. Bombora’s data stands out for its uniqueness, gathered directly from over 5,000 consented sources, unlike the controversial practice of “data scraping.”
Lusha specializes in easy setup and a streamlined onboarding process facilitated by our intuitive dashboard. The platform seamlessly integrates with Salesforce and other third-party vendors, seamlessly aligning with your CRM system. Customers appreciate Lusha’s user-friendly interface and the fresh, detailed data it provides on individual contacts, including insightful intent data at the company level. Lusha is particularly favored by sales teams employing a “warm outbound” approach.
Despite delivering high-quality output, Lusha’s pricing plans remain more affordable compared to many other intent data providers, making it an attractive option for businesses of various sizes.
6sense:
6sense offers a compelling promise to reveal anonymous buying behavior using diverse methods, making it particularly suitable for sales organizations that depend on a multichannel approach. Users appreciate 6sense’s user-friendly interface, which allows them to define segments across their entire organization efficiently. Despite not providing free trials, 6sense stands out by offering free installation services and is highly praised for its exceptional customer support. As a result, this Software as a Service (SaaS) solution enjoys widespread popularity among mid-size companies.
ZoomInfo:
Provides a wide range of data types and is known for its ease of use. When it comes to data-driven B2B outreach, ZoomInfo excels. However, FlashInfo offers a wide range of go-to-market strategies, giving a comprehensive perspective on market dynamics.
In conclusion, top intent driven marketing companies are valuable for salespeople seeking quality leads. Understanding pricing setups and choosing the right provider can significantly impact sales success.
