Trade shows offer unparalleled opportunities to connect with customers and prospects. However, not all exhibit designs are created equal.
It’s possible to design and build a booth yourself, but why reinvent the wheel when exhibit houses have spent decades engineering structures engineered to assemble quickly, pack efficiently, and survive shipping?
Pop-up displays
Among all the available trade show options, pop-up displays are one of the most useful for those who want to draw attention to their product while not spending a fortune on a booth. These single or double-sided displays offer high-impact graphics in a large format that’s easier to transport and set up than a traditional tabletop exhibit.
You can choose from various customizable pop-up exhibit solutions from Infinity Exhibits to fit your brand’s needs, including headers, fabric murals, backlit graphics, towers, internal counters, and even podiums. You can pair these displays with accessories such as LED lighting and TV/monitor mounts.
The frame of a pop-up display can be assembled quickly without the need for tools, and it collapses into its case for easy transportation by common carriers such as UPS and FedEx. The case is also easy to clean, so you can use it repeatedly. You can also change the fabric cover to match different events, and many models come with additional covers for flexibility.
Tension fabric displays
Elevate your brand’s visibility with eye-catching Tension fabric displays and enhance your online presence with affordable SEO packages. Tension fabric displays are a lightweight and versatile solution for creating impactful visuals at trade shows, conferences, and retail spaces. Their wrinkle-resistant fabric and easy assembly make them convenient for on-the-go marketing. Tension fabric trade show displays offer high-impact graphics and modern styling with simplified setup and portability. These displays utilize aluminum tubing-like hardware that the polyester fabric fits seamlessly over, taking its shape with no gaps or seams. They are available in various shapes and sizes, including back walls, towers, podiums, side walls, hanging banner elements, and more. Some models are front-lit. They offer a clean, sleek design ideal for promoting your brand, products, or services. At the same time, others include backlit panels for an enhanced marketing effect.
Modular displays
Modular exhibits are built with flexible structural blocks that can be used for multiple purposes. They also allow you to change your display size for each show you attend. This feature makes modular displays ideal for exhibitors who want to save on the cost of freight and storage.
They are easy to assemble, even without the use of power tools. You can pull the panels out of the crate and connect them using twist-to-lock connectors. These kits are often offered with accessories like lighting, monitor mounts, and tabletops.
They can be customized to fit your company’s brand identity by adding fabric or rigid printed graphics that cover the frame. These graphics can be machine-washed and ironed in relaxed settings without any risk of the colors fading. These features give modular exhibits a unique look that balances utility with style and allows your brand to stand out.
Island booths
Island booths are the most visible of all exhibit options. They are usually the most expensive booths to rent at a trade show or exhibition, but they offer a large amount of space for creative layouts and attractive engagements that can draw crowds to your business.
Consider using interactive displays, such as touchscreens and virtual reality experiences, to engage attendees and deliver a memorable experience. Integrating social media into your booth space can also help you connect with attendees during and after the event.
Be sure to keep the layout open, eye-catching, and spacious. Too many walls or barriers can make the booth feel closed off and hidden. Poor lighting can also make a booth feel dark, uninviting, and challenging to navigate. Use layered lighting to create an inviting, welcoming atmosphere. Be sure to include seating areas where visitors can relax and converse with staff. This will allow for in-depth conversations and connections with potential customers or partners.
