TikTok is a prominent social media platform, and its popularity has skyrocketed over the years. All age group users utilize the platform for entertainment purposes. Most brands and businesses use the platform to boost their awareness and engagement. The platform has over a billion users who consume more than 90 minutes daily watching TikTok videos.
The platform has such a positive influence on audiences globally and has exponentially attracted many influencers and brands to create videos to generate engagement. TikTok marketing has so many possibilities, so brands need to be aware of the varying trends of TikTok and use them accordingly.
Since social media is exploding and changing the way customers interact with businesses, TikTok marketing will help you achieve milestones. Improve your social media marketing strategy with Trollishly and watch your brand get more recognition and engagement. Let’s check out the top 5 TikTok marketing trends that marketers need to know:
TikTok Marketing Trends
The billion-user platform lets users post short-form videos where many viewers either groove to the trending sounds or lip-synching to different songs. TikTok being the fastest-growing application, offers a vast range of opportunities for diverse creators. Let’s see current TikTok marketing trends:
1. TikTok Live Sessions
Normally, TikTok content has the charm to attract a large fan base, but TikTok live sessions will also catch the pace progressively. In the last few years, live content consumption has excessively increased among users on social media platforms, mainly on TikTok. According to research, the total number of users going on TikTok live, and the number of audiences watching that live have doubled.
Based on TikTok’s latest launches, content creators may now organize an event in which their audiences will get notified beforehand. Creators may also share the notification through in-app messages or market through more TikTok content using a countdown sticker. TikTok is also planning to launch a new feature through which content creators may go live with multiple hosts called co-hosting.
2. TikTok Duets and Stitches
The TikTok platform runs on creativity. The application has so many creators on its platform and lets users get inspired by other UGC and create a new one on their version. Duets and Stitches are the hottest TikTok marketing trends. Audiences can easily recognize this new form of video content. You should understand that TikTok’s Duets and Stitches features are different.
Stitching and dueting content are great ways to gain visibility, discover new content ideas, and reach different audiences on TikTok. To help your videos attain more audiences on the platform, you can buy tiktok likes as many creators do. By doing so, more viewers will see your videos on the platform.
TikTok Duets lets creators create content while implementing other creators’ content in a different format. In TikTok’s duet feature, there will be a split-screen where people may react to the original TikTok content by using a new video. Audiences can view both videos side-by-side, which is almost like a collaboration.
On the other hand, the TikTok Stitch feature may sound similar but is quite different. This feature lets creators take a snippet of content from other users and implement it into their videos with no restrictions. All Stitch videos hold an attribute of the original content creator and a one-click link to their profile page. TikTok Stitch is a very interactive feature businesses can use to get a ton of reach.
3. Episodic Videos from Influencers and Brands
The fame of episodic videos has been progressing in recent years. As said earlier, an average user spends over 90 minutes watching videos on TikTok. Many creators now prefer to create content with a series of episodes narrating or demonstrating a story. Many social media researchers have said that TikTok is gradually becoming a mini OTT platform.
Influencers and brands are now targeting to create more episodic videos wherein they demonstrate a specific part of the story. If you are creating episodic content, don’t give every detail of your story in a single video. Instead, keep some for later episodes and make your audiences wait for the upcoming video.
You can have longer episodes or shorter ones, according to the length of your story. It is essential to promote your brand within the stories and have your audiences at the edge of their seats, curiously waiting for the next episode.
4. Branded Hashtag Challenges
Hashtags are one of the great ways to get viral not only on TikTok but also on many other social media platforms. So creating a branded hashtag challenge has been a standard for businesses these days if they want to get reach on TikTok.
In creating the branded hashtag challenges, a business can create a new hashtag and ask its audiences to create content utilizing the hashtags. If you are one of the brands struggling to mark your space in this competitive platform, try out Trollishly for an ultimate reach on TikTok. Thus, you can see seamless growth and improvement.
Branded hashtag challenges might seem a little bit expensive for some businesses. But you may give it a shot by keeping the huge outcome of the campaign in mind. Also, do not forget to make it an engaging and fun experience for your audiences.
5. Behind-the-Scenes Videos
Many businesses upload behind-the-scenes videos, like packaging, product manufacturing, employee performance, and many creative ideas.
Audiences would love to stay related to your brand more. This is an effective strategy to engage your audiences by including a glimpse of your processes like packing, creating, and delivering their favorite products.
Final Verdict
Now that you are caught up with the latest trends on TikTok, all you have to do is begin creating content. Start this TikTok journey by researching and experimenting on the platform, then analyze your competitors. Look whether your competitors are using the platform, then analyze what type of content they are posting to engage their audiences.
So by participating in popular trends on TikTok, you can gain a competitive advantage. So, help yourself by using the above TikTok marketing trends for your businesses.
